{"product_id":"9781035082001","title":"It Just Works : The Nine Simple Rules of Apple's Success","description":"\u003ch3\u003eAuthor: Neil West\u003c\/h3\u003e\u003ch4\u003eBusiness strategy\u003c\/h4\u003e\u003ch5\u003ePublished on 3 September 2026 by PAN MACMILLAN (Macmillan Business) in the United Kingdom.\u003cbr\u003e\u003cbr\u003eHardback | 320 pages\u003cbr\u003e234 x 153 | 0g\u003cbr\u003e\n\u003c\/h5\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSimplicity is Apple’s competitive advantage. It Just Works shows you how to make it yours.\u003c\/p\u003e\u003cp\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\u003c\/p\u003e\u003cp\u003eIn It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.\u003c\/p\u003e\u003cp\u003eThrough nine simple rules, this book will show you how to:Build effective solutions from the ground up.\u003c\/p\u003e\u003cp\u003eMake work simpler for you and your colleagues.\u003c\/p\u003e\u003cp\u003eRemove friction from products, processes and decisions.\u003c\/p\u003e\u003cp\u003eSolve problems that your customers don't even know they have.\u003c\/p\u003e\u003cp\u003eCommunicate simply, persuasively and quickly.\u003c\/p\u003e\u003cp\u003eStay focused and drive change.\u003c\/p\u003e\u003cp\u003eBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\u003c\/p\u003e\u003cp\u003e'This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means' - Rory Sutherland, author of Alchemy\u003c\/p\u003e","brand":"The Bookhouse Broughty Ferry","offers":[{"title":"Default Title","offer_id":57400875680119,"sku":"9781035082001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781035082001.jpg?v=1787318016","url":"https:\/\/thebookhousebroughtyferry.live\/products\/9781035082001","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}